Make it easy to spend… and people will do exactly that: they spend.

Put obstacles in their way – a site that doesn't respond quickly enough, or that's hard to navigate – and they will go somewhere else, fast.

The trick is to make the online experience smooth and effortless. Within the first three clicks your customer understands that they're in a place where life is easy; where life just flows seamlessly from product to product to check-out.

And to do that, you need to get the technical stuff right: your IT infrastructure - software and hardware - has to work in harmony at all times.

The big question is: how do you achieve that?

We've created a short video briefing that provides an overview of answers to this tricky balancing act.

The video is supported with a business briefing; it sets out the challenges and suggests a range of solutions that will enable you to get your online retail environment to perform how you want it to. Please download the paper to read at your leisure.